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Letter from the New Publisher

I am incredibly excited to be taking over the helm of Island Fisherman magazine. Rest assured, you are in good hands. For the past 20 years, I’ve been publishing the leading technology magazine, online property, and over 65 tradeshows for the online video industry. I’ve found success by keeping things simple. It’s about connecting people to valuable information, and connecting business to customers. That’s what got my attention here.

Fishing has always been my passion, and I’ve been looking for the right opportunity to be a part of the industry and contribute locally. Island Fisherman magazine is just that. The articles have without question made me a better fisherman. I live on Vancouver Island, and I’ve more than often bought the products and services that the advertisers in this magazine offer—it’s always been my go-to. I love the ads just as much as the articles. In fact, this magazine has been my primary resource for all things fishing here—there’s nothing else like it. I read and browse the issues over and over, and I’ve got copies at home, my office, and on my boat—just like most of you do. No one can argue about just how indispensable the Tide & Bite Guides are, which is why they go so fast. My experience in publishing married with my fondness of fishing and the local community, makes for the perfect fit.

Joel Unickow

This magazine works. Island Fisherman will always be Vancouver Island’s ‘how-to, where-to’ resource for anglers. It will continue to be expert advice that everyone can enjoy and learn from. We will, however, help people connect to this in new and exciting ways as we grow it further. Have you visited the website recently? Be sure to visit the ‘brag board’—we are always looking for photos to feature in the magazine, and who knows, maybe even on the cover. And while we’ll bring a tremendous amount of resources online to the community, we’ll save the very best for the pages of this magazine. You see, this is a fishing magazine. It’s for fishermen who want to be at the top of their game. We’ll showcase the hottest spots and how to fish them. We’ll learn from the pros who’ve made a career of fishing Vancouver Island and Haida Gwaii. We’ll even teach you new approaches to gear and boat maintenance. You’ll also find the right charters, the right lodges, and the right places to buy the right gear. And if you’re in the market for a boat or you need service, Island Fisherman is here for you to make the connections.

As a reader, I’m counting on hearing from you with your suggestions, your reports, and your stories. Carrying on the tradition of being Vancouver Island’s premier fishing magazine is an absolute honor, but it’s imperative we do it together. I’d like to thank Larry Stefanyk for the last 18 years of Island Fisherman magazine, and I’m counting on his guidance for the issues to come. 



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